These are aggregate outcomes across every home care agency we've worked with since 2018. For individual case studies with named clients and full context, see our case studies.
Across the 89 clients we have full year-one data for, the median organic lead growth in year one is 3.4×. The 25th percentile is 2.1×; the 75th percentile is 4.7×.
After month 12, the marginal cost per organic qualified lead averages between $11 and $25 across our client base. This compares favorably to industry benchmarks of $80-$140 per lead from paid channels.
We work month-to-month after the initial 90 days, so retention is a real metric — not a contract artifact. 94% of clients are still with us after year one.
Across 142 owner-submitted reviews on Google, Clutch, and G2.
For priority keywords, the average ranking improvement at month 6 is +38 positions. By month 12, the average is +52 positions, with 73% of priority keywords reaching page 1.
For clients running our Recruiting Bundle, the average caregiver application increase is 340% within 90 days, at an average cost-per-application of $47.
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