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Most home care agencies don't know. Their PPC reports show "leads" and "clicks" but not booked consultations, close rate, or actual LTV. This calculator does the math the way a CFO would.
Enter your monthly ad spend, current conversion rate, average close rate, average client LTV, and current attribution settings. The calculator outputs cost per booked consultation, true ROAS, payback period, and a recommended spend ceiling.
When we audit home care PPC accounts, 40-70% of the spend is going to vanity metrics (form views, untracked phone clicks, irrelevant search terms). The "great results" the previous agency reported were largely manufactured. This calculator surfaces the truth.
Cost per booked consultation: $35-$90 (good), $90-$150 (acceptable), $150+ (probably losing money). Close rate from booked consultation: 35-55% typical. Client LTV: $3,800-$6,200 typical depending on care intensity.
30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.