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Free 13-page PDF

Website CRO, made simple.

How to turn more of the families who visit your website into phone calls. Short words, big pictures, a checklist to find what your site is missing, and charts that show how a small lift grows your revenue.

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Cover of the Website CRO, Made Simple guide

What's inside

The guide is written so anyone can follow it, even without a technical background. Here is what you get:

What CRO is, explained with a lemonade stand and a leaky bucket.
The 8 must-haves of a website that gets calls.
A picture of a good page, so you can compare it with your own.
8 common mistakes and a simple fix for each one.
A 19-box checklist that shows what your site is missing.
Charts and graphs that show how a small lift in calls grows revenue.
6 quick wins you can do this week, and a worksheet for your own numbers.

Most of your visitors are on a phone

Most people now look at websites on a phone, and families searching for care are no different. They are often tired, worried, and scrolling fast. The guide shows what to fix so your site is easy to read, easy to trust, and easy to call from a small screen.

Who it is for

Home care agency owners, administrators, and marketing staff who want more calls from the website they already have. You do not need to know any technical words. If you can read a menu, you can use this guide.

Want an expert to check your site against the guide? Request a free audit or read how our conversion optimization service works.

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About the guide

Quick answers.

Is the guide really free?

Yes. There is no cost and no email form. Click the download button and the PDF opens or saves to your device.

What does CRO mean?

CRO stands for conversion rate optimization. It means making more of the people who visit your website call you or fill out your form. The guide explains it with simple pictures and examples.

Who is this guide for?

Home care agency owners, administrators, and marketing staff. You do not need any technical background. It is written in short, plain words.

Are the revenue numbers real?

The charts use example numbers to show how a small lift adds up. They are not predictions. The worksheet on page 12 lets you plug in your own numbers.

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