A family visiting your website is deciding in a few seconds whether you look trustworthy and whether it is easy to call. Use this checklist to see how yours measures up.
Trust and clarity
- A clear headline. Within a few seconds, a visitor should know what you do, who you serve, and where.
- Your phone number on every page, clickable on mobile, and visible without scrolling.
- Real faces and a real address. Photos of your team and office tell families you are a local, accountable company.
- License and insurance details, where your state requires or allows you to display them.
- Reviews and testimonials that are real and, where appropriate, used with permission.
Content that ranks and helps
- A page for each core service, such as personal care, companion care, dementia care, and respite care, each with real depth.
- A page for each city or area you serve, with local detail and not just a swapped city name.
- A helpful FAQ that answers the questions families ask on the phone: cost, payment options, how to start, caregiver screening.
- A blog or resource section kept up to date, so the site does not look abandoned.
Technical foundation
- Fast loading on a phone. Most home care searches happen on mobile. Compress images and avoid heavy scripts.
- Unique page titles and meta descriptions for every page, written for the searcher.
- One clear H1 per page that includes what the page is about.
- Structured data for your business, services, and FAQs, so Google understands the page.
Conversion
- An easy way to reach you, with a short form, a click-to-call button, and a clear next step on every page. Do not make families fill out a long form to ask a simple question.
Quick self-check
Open your site on your phone. Without scrolling, can you tell what the agency does and tap to call? Check your footer copyright year and your latest blog post date. If either one looks old, a visitor will notice too.
Want us to look?
Want a plain-English walkthrough? Download our free Website CRO guide (PDF) for pictures, common mistakes, and a worksheet.
We review sites against this list as part of our free audit. If the site needs a rebuild, see our home care website design work.