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Home› Services› Meta Ads / Facebook & Instagram

Facebook & Instagram Ads for Home Care Agencies

Be the agency families already recognize.

Facebook and Instagram ads that put your agency in front of local adult children, family caregivers and job seekers, tracked back to calls and booked consultations. $497 setup, then 10% of ad spend.

Get a free audit See client results →
$497
One-time setup
10%
Of monthly ad spend
$0
Markup on your ad spend
Facebook ads for home care: a caregiver checking an older woman's blood pressure at home
$497
One-time setupThen 10% of ad spend, paid to Meta with no markup
Why this matters

Facebook Ads for Home Care That Bring Calls, Not Likes

Anyone can press "Boost post." Most boosted posts earn likes from people who will never call you, because they are not built around a goal, an audience or a way to measure a booked consultation.

Meta ads work differently from Google Ads. Google catches families who are already searching for care. Meta reaches people while they scroll, which makes it a good fit for building local recognition, recruiting caregivers and following up with people who have already shown interest through retargeting ads.

Healthcare advertising also has rules. Meta limits how you can target and word ads that touch on health, so campaigns need to be built with those policies in mind from day one. We build campaigns around calls, applications and booked consultations, not likes.

What's included

Meta Ads Management for Home Care Agencies: What You Get

No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.

Local audience setup

Campaigns built around your service area and the people who make care decisions, within Meta's targeting rules for health-related advertisers.

Creative that fits the feed

Photo, video and carousel ads in a warm, human style, with copy that sounds like your agency.

Lead forms and landing pages

Every ad leads to a short form or a page built for that message, so a click turns into a call or a consultation request.

Conversion tracking

Meta pixel and conversion tracking set up properly, plus call tracking, so results are counted as real inquiries and not just clicks.

Caregiver recruiting campaigns

Separate campaigns that reach job seekers in your area and send them to an application page, so hiring does not depend on job boards alone.

Honest monthly reporting

A clear monthly report: spend, inquiries, booked consultations and cost per booked consultation, with what we are changing next.

How we work

Instagram Ads for Home Care: From Setup to Steady Results

No black box. You'll always know what's happening this week and what comes next.

Book a free strategy call

  1. Setup

    Before launch

    Ad account access, tracking, audiences and a campaign plan. Your ad accounts stay in your name.

  2. Launch

    Launch

    Creative, copy and landing pages go live, reviewed against Meta's policies for health-related ads.

  3. Optimize

    Ongoing

    We watch results, test new creative and audiences, and shift budget to what produces inquiries.

  4. Report

    Monthly

    A plain-English report each month with spend, inquiries and next steps.

Meta Ads pricing

Meta Ads Pricing for Home Care Agencies

Your ad budget goes straight to Google. We charge a one-time setup fee and a management fee that scales with what you spend.

Setup
Account build, conversion tracking and launch.
$497one-time
Paid once, before launch
  • Campaign and keyword structure
  • Call and form conversion tracking
  • Ads and landing page review
  • Negative keyword list
Management
Ongoing optimization and monthly reporting.
10%of ad spend
Billed monthly, on top of your ad budget
$
Management fee $300/mo
Get a free ad review →
Ad spend is paid to Google and never marked up.

And every client gets featured in our directory.

The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.

See how the directory works →
Featured Agencies
P
Pinecrest Home Care
★★★★★
O
Oakdale Home Care
★★★★★
M
Mainstay Senior Care
★★★★★
B
Bridgeway Care Group
★★★★★
Questions we get often

Facebook Ads for Home Care: Frequently Asked Questions

What are Meta ads, and how are they different from Google Ads?

Meta ads run on Facebook and Instagram. Google Ads show up when someone searches for care, so they catch families who are already looking. Meta ads reach people as they scroll, which works well for local recognition, caregiver recruiting and reminding people who already visited your site. Many agencies use both, with Google Ads for people searching now and Meta for everyone else.

How much does Meta ads management cost?

The fee is the same as our Google Ads management: a one-time $497 setup fee plus a management fee of 10% of your monthly ad spend. Your ad spend is separate and goes straight to Meta, with no markup from us. For example, with $2,000 a month in ad spend the management fee is $200 a month. Use the calculator in the pricing section on this page to try your own number.

Does Meta allow ads for home care?

Yes, but healthcare-related advertising is more restricted than most categories. Meta does not allow ads that imply you know a person's health condition, and its targeting options for sensitive topics are limited. We write and target campaigns with those rules in mind. Policies change, so we review them as part of setup and again when something is rejected or flagged.

Can Meta ads help with caregiver recruiting?

Yes. Recruiting is one of the better uses of Meta ads, because most job seekers are not searching for jobs at the moment they see the ad. We build separate recruiting campaigns that send people to an application page, apart from your client campaigns. See also caregiver recruiting marketing.

How do I know if my Meta ads are working?

Count the results that matter to your business: calls, form submissions, booked consultations and applications, not likes or reach. We set up conversion and call tracking so each of these is recorded, then compare cost per booked consultation against what a new client is worth to you. You see this in a monthly report, and you can ask us about any number in it.

How much should I spend on Meta ads?

It depends on your market, your goal and what a new client is worth. A very small budget gives the system little to learn from, and a large one is wasted if tracking and landing pages are not ready. We will recommend a starting budget after reviewing your market, and we will not recommend spending more than the results support. Ad spend is always separate from our management fee.

Who owns the ad account?

You do. The Meta ad account and the business page stay in your name, and we work in them as an added partner, so you can remove our access at any time. All of the ad spend is billed by Meta directly to you.

Keep exploring

Works best alongside.

Retargeting Ads for Home Care Agencies

Retargeting ads for home care agencies: stay in front of families who visited your site, on Google, Facebook and Instagram.

Learn more

Google Ads Management for Home Care Agencies

Google Ads management for home care agencies: tight targeting, call tracking and landing pages.

Learn more

Caregiver Recruiting Marketing for Home Care Agencies

Caregiver recruiting marketing for home care agencies: careers pages, job ads and application flow that bring in better-fit applicants.

Learn more
no pitch. no obligation.

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