Where adult daughters actually find you at 11pm on Google.

Home care SEO services typically range from $1,000 to $5,000 per month depending on your market competitiveness, service area size, and goals. Our engagements start at $1,297/month for single-territory agencies (Starter), $2,497/mo for multi-city or competitive metros (Growth), and $4,997/mo for multi-location operators and franchisors (Scale). Every plan includes technical SEO, content production, local search optimization, Google Business Profile management, review acquisition, AI search optimization, and reporting — no media markups, no platform fees. Setup is a one-time $497 specialist audit, far below the $2,000 most generalist agencies charge.

Most home care agencies see meaningful first-page rankings within 45–90 days for moderate-competition local keywords, and lead volume meaningfully increases in months 3–5. By month 8, organic search should be your highest-volume, lowest-cost lead source. We benchmark every 30 days against your starting baseline so the math is never fuzzy.

No, and be wary of any agency that does. Google controls rankings, and nobody outside Google can promise a position or a lead count. What we commit to is the work: a documented plan, the fixes and content delivered every month, and a report every 30 days comparing your calls, inquiries and rankings against your starting baseline, so you can judge it with real numbers.

No catch. It is a 30-minute conversation where we look at how families find you today: your Google Maps and organic visibility, your three closest local competitors, your Google Business Profile, and how well your website turns visitors into calls. You leave with the top fixes in priority order, whether or not you ever hire us. If you want a head start, run your site through the free Website Grader first.

We work month-to-month after a 90-day initial engagement (which has a minimum because the foundation work is real and can't be undone in 30 days). After that, you can cancel any time with 30 days notice. 94% of our clients are still with us after year one — but that's a choice, not a contract.

Local SEO ranks your home care agency for geographic searches like "home care near me" or "in-home senior care [city]." It focuses on Google's local 3-pack (the map results), Google Business Profile optimization, local citations on directories like Caring.com and A Place for Mom, NAP consistency, location-specific landing pages, and locally-relevant reviews. For home care agencies, local SEO drives 60–75% of organic inquiries.

They solve different problems. Google Ads can put you in front of families within days, but the leads stop when the budget stops. SEO takes longer to build but compounds, and over time it usually becomes your lowest-cost source of inquiries. Many agencies run both: ads to cover the gap while SEO builds. We manage Google Ads for a $497 setup fee plus 10% of ad spend, your ad spend goes straight to Google, and we never mark up media.

Yes. AI search optimization is part of every engagement. Adult daughters increasingly ask ChatGPT, Perplexity, and Google's AI Overviews for home care recommendations — and these systems pull from structured data, citations, and authoritative content differently than traditional search. We optimize your content for entity recognition, ensure your agency is properly structured in schema markup, and build citations on sources AI models trust.

Yes. Reviews are one of the biggest drivers of local rankings and of whether a family calls you or the agency next to you. We set up a simple, compliant process for asking happy clients and families for reviews and for replying to every review, good or bad. We will never write, buy or gate reviews, because that violates Google's rules and can get your profile suspended. See reputation management.

Yes. For most agencies, finding caregivers is as hard as finding clients. We build job-seeker landing pages, optimize for searches like "caregiver jobs near me," and run targeted recruiting campaigns so you rely less on job fairs and job boards. Caregiver recruiting marketing works alongside your client-facing SEO.

Yes. A lot of the best clients arrive through referral sources, not search. We help you build the pages, materials and outreach that discharge planners, social workers and elder-law attorneys need in order to trust and refer you, and we make sure your local presence backs up what they find when they look you up. See referral partner marketing.

Every 30 days, against the baseline we capture at the start. The focus is on outcomes that matter to an agency: phone calls, form inquiries, Google Maps visibility for your core searches, organic traffic, and where possible the inquiries that turn into booked assessments. Reports are plain English, not a PDF of vanity charts, and we walk through them with you.

Not much. Access to your website, Google Business Profile, Google Analytics and Search Console (or help creating them), a list of the areas you serve and the services you offer, a rough idea of how inquiries are handled, and about an hour of your time to talk through your best clients. We do the rest and tell you what we need when we need it.

You do. Your Google Business Profile, Google Analytics, Search Console and ad accounts stay in your name and we work in them as added managers, so you can remove our access at any time. A website you buy from us is yours. The one exception is our rent-a-website option (from $397 down and $197/mo), where the site is rented and not owned; we say so up front.

We don't need any patient or care-recipient information to do our work, and you should never send it through a website form or an email to us. If a project ever touches protected health information, such as call recordings, we will raise it and agree on the right safeguards, including a business associate agreement, before anything starts.

Yes, exclusively. Non-medical home care, home health, senior living, and hospice — but we don't take dentists, plumbers, gyms, or anyone outside the home care ecosystem. That focus is our entire edge. We know your buyer, your regulators (HIPAA), your competitive set, and your franchise dynamics.

Yes. Our Scale plan is built for multi-location operators and franchisors, with location-specific pages and a Google Business Profile for each office.

Yes. Many agencies come to us wanting a second opinion first. Book the free audit, tell us what your current agency is doing, and we will give you an honest read on whether it is working, even if the answer is "stay where you are." If it makes sense to switch, we will plan the transition carefully so your rankings and lead flow are protected.

Home care website design typically costs $5,000 to $25,000 for a strategic, conversion-optimized site. Our standard builds run $8,500 to $14,500 and include custom design (no templates), mobile-first build, conversion-optimized intake forms, HIPAA-aware contact handling, on-page SEO foundation, local schema markup, and CRM integration. Cheap template sites ($500–$2,000) consistently underperform on conversion and rarely rank.

Sometimes the existing site is fine and just needs better pages, speed and tracking, and we will tell you so. If it is slow, hard to use on a phone, built on a template that cannot be fixed, or does not turn visitors into calls, a rebuild pays for itself faster. We figure out which one it is in the audit before recommending anything.

Yes. Website builds can be financed at 0% interest over 18 to 24 months with a deposit you choose, from 10% to 50% of the price. Prefer the lowest upfront cost? You can also rent a site from $397 down and $197 a month. See the options and a live payment calculator on our website design page.