Retargeting Ads for Home Care Agencies

Retargeting shows ads to people who already visited your website or interacted with your ads. For a home care agency, that is a family member who read your services page and left without calling. The ads remind them you exist and make it easy to take the next step. It works best alongside Google Ads or Meta ads, which bring the visitors in.

The fee is the same as our other ad management: a one-time $497 setup fee plus a management fee of 10% of your monthly ad spend. Your ad spend is separate and goes straight to the ad platforms, with no markup from us. Retargeting budgets are usually small compared with the campaigns that bring visitors to your site. Use the calculator in the pricing section on this page to try your own number.

With limits. Google and Meta both restrict advertising based on sensitive health information, and they do not allow ads that imply you know a person's health condition. We build audiences around general website behavior and avoid pages or lists tied to specific conditions. Policies change, so we confirm the current rules for your account during setup.

It needs care. Ad tracking tools can collect information about what a visitor viewed, and regulators have warned healthcare organizations about sharing that data with ad platforms. We do not collect patient or client information for ads, we keep tracking off pages where visitors might share health details, and we recommend that your attorney review your privacy policy and tracking choices.

You need enough visitors for the platforms to build usable audiences. With very low traffic, retargeting has little to work with and your money is better spent bringing visitors in first. We will check your traffic and tell you honestly whether retargeting makes sense yet.

Long enough to catch the decision, but not so long that it feels like being chased. Choosing a care provider can take days or weeks, so we usually set a limited window and a cap on how often someone sees an ad, then adjust based on results and feedback.

No. Retargeting only reaches people who already visited, so it needs another source of traffic, such as search ads, social ads or SEO. Think of it as the follow-up that helps you get more value from the visitors you already paid to attract.