Google Ads Management for Home Care Agencies

Cost per raw lead varies wildly ($25–$150) and is almost useless as a metric. Cost per booked consultation is the meaningful number. For most home care markets, $35–$90 per booked consultation is achievable with disciplined campaign management.

For meaningful market coverage in a typical metro, budget $3,000–$8,000/month for media spend (separate from management fee). Smaller test budgets ($1,500–$2,500/month) work for single-territory agencies in less competitive markets.

You bid on search terms, such as home care in your city, and Google shows your ad when someone searches. You pay when someone clicks, so costs depend on competition and how well your ads and pages are set up. Good management focuses on the right search terms, excludes irrelevant ones, sends traffic to a page built for that search, and tracks calls. Ad spend goes straight to Google. The PPC ROI calculator can help you plan.

Google Ads management has a one-time $497 setup fee and a management fee of 10% of your monthly ad spend. Your ad spend is separate and goes straight to Google, with no media markup from us. For example, with $3,000 a month in ad spend, the management fee is $300 a month. Use the calculator in the pricing section above to try your own number, or book a free ad review.

Yes. Google has policies on healthcare-related advertising and on personalized advertising. Ads must not imply that you know a person's health condition, and targeting or remarketing based on sensitive health information is limited. Claims in ads must be truthful and supported by your pages. Compliance also covers what you collect after the click, so landing page forms should not ask for health details. Policies change, so check the current rules before launching.

Measure by results that matter to your business: calls, booked consultations and, over time, clients started, not just clicks. Call tracking shows which searches and ads produce phone calls, and conversion tracking records form submissions. Watch the quality of those inquiries too, since a cheap click that never becomes a client is not a good result. Reports each month compare against the baseline. Results vary by market, budget and how quickly your team answers the phone.

Common ones include sending all clicks to the homepage, running broad terms that attract job seekers or people looking for free help, ignoring the search terms report, not tracking calls and giving up control of the account. Your Google Ads account should be in your name, so you own the history if you switch providers. Another mistake is judging success by clicks instead of consultations. Dedicated landing pages fix the first and most common problem.