AgencyOS — your entire growth stack, in one place.

AgencyOS is an all-in-one marketing platform built for home care agencies. It puts a home-care CRM (CareRank CRM), review automation, local rank tracking, AI search visibility monitoring, call tracking and recording, lead routing and unified reporting into a single dashboard. The aim is to give owners, intake coordinators and marketing staff one system to work from instead of a separate login for each task.

AgencyOS is for home care agencies that want their marketing, intake and reporting data in one place. It fits owners who want revenue-focused reporting, intake managers who need leads routed to the right coordinator, and marketing leads who track rankings, reviews and calls. It is built around home care workflows rather than a general small-business template. If you are unsure whether your team size or service lines fit, we can walk through it on a demo call.

AgencyOS is listed at $397 per month, and it is included free with our Growth ($2,497/mo) and Scale ($4,997/mo) retainer plans. The CRM, review, and rank tracking modules are part of the platform. You can see the retainer tiers on the pricing page. Whether AgencyOS can be purchased on its own without a retainer, and any onboarding terms that apply, are confirmed during a demo rather than assumed here.

GoHighLevel and HubSpot are general-purpose platforms you configure for any industry. AgencyOS is built specifically for home care, so the intake pipeline, family contact log, referral source tracking, review workflows and local rank tracking come ready for how agencies operate. A general tool can be adapted with enough setup work, while AgencyOS starts from home care workflows. Which approach suits you depends on your team and existing systems, and we can compare them honestly on a demo call.

Yes, the CRM inside AgencyOS lists integrations with AxisCare and WellSky, and the CareRank CRM page also lists ClearCare, AlayaCare and Hubstaff for scheduling sync. Lead alerts can go to Slack or SMS. Exactly which fields sync, and how a lead becomes a scheduled client in your specific system, depends on your setup, so we confirm the details during a demo before you commit.

AgencyOS is built with a HIPAA-aware posture: encrypted communications, audit logs, and a BAA-ready approach. There is no official HIPAA certification for software, so we do not claim one. Compliance also depends on how your agency configures and uses any system, and we recommend keeping protected health information out of website forms. We cover the specifics, including Business Associate Agreement questions, during a demo.

Setup time depends on what you connect, such as your phone numbers, review profiles, scheduling system, and the intake stages you want in the pipeline, so we do not publish a fixed timeline. We confirm the onboarding steps and expected timeframe for your agency during a demo. If you are already on a Growth or Scale plan, ask your strategist, or book a demo to walk through the process.