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The complete SEO system built for home care agencies. We rank you for the searches adult daughters actually type — and turn that traffic into booked care consultations. 3.4× average lead growth in year one.
Most SEO agencies treat home care like it's a roofing company with sad music — same playbook, swap the photos. That's why their clients languish on page 3 while corporate franchises and lead aggregators steal every qualified family that searches at 11pm.
Home care is a trust purchase made in crisis. The buyer is an exhausted adult daughter, not the patient. The search journey involves 8–12 touchpoints across Google, ChatGPT, Caring.com, Google Maps, and three friends' recommendations. The conversion path is emotional, not transactional.
We've been doing nothing but home care SEO since 2018. We know which keywords actually convert (and which look like volume but never call). We know how to rank you in Google's local 3-pack, AI Overviews, and on the directories adult daughters trust. That's the entire job.
No bolt-on fees. No "premium" tiers that withhold basic functionality. Everything below is in every plan.
Site speed, mobile-first indexing, healthcare schema markup, crawl-ability, canonical hygiene. Fix the plumbing before pouring water.
Google Business Profile optimization, local citations across 70+ directories, NAP consistency, location-specific landing pages, review velocity strategy.
SEO-optimized service pages, condition pages (dementia, Parkinson's, post-surgical), city/neighborhood pages, and blog content that ranks AND converts adult daughters.
Automated review acquisition from satisfied clients. Response templates for every star rating. Crisis response when negative reviews land.
ChatGPT, Perplexity, and Google AI Overviews are sending traffic now. We optimize your entity structure, citations, and content to be the recommended provider.
Heatmaps, form analysis, call tracking. We don't just send traffic — we make sure the traffic converts to booked consultations.
Full technical, content, and competitor teardown. You see exactly where the leaks are.
Weeks 1–2Technical fixes, schema, GBP optimization, citation cleanup, content engine live.
Weeks 3–5Hyper-local pages and authority content ship weekly. Rankings start moving by day 45.
Weeks 6–10Engine running. Now we layer recruiting funnels, paid amplification, reputation flywheels.
Week 11+Same six service pillars in every plan. Just more volume and senior strategy time at higher tiers.
The Home Care Directory is a visibility lift you can't buy — included free with every retainer. Families and discharge planners searching for trusted home care providers find you on a domain that already ranks for 2,400+ keywords.
See how the directory works →Most home care agencies see first-page rankings within 45–90 days for moderate-competition local keywords. Lead volume meaningfully increases in months 3–5. By month 8, organic search should be your highest-volume, lowest-cost lead source.
Google Ads buys you the top spot instantly but costs $35–$120 per click in most metros. SEO takes 60–90 days to start working but produces leads at $11–$25 each long-term. The right answer is usually both — Ads for immediate volume, SEO for compounding lead-cost reduction.
No. Anyone who guarantees rankings is lying. Google's algorithm doesn't make promises to agencies. What we guarantee is the work — and we benchmark every 30 days against your starting position so you always know exactly where you stand.
A full technical audit (site speed, mobile, schema, crawl), content audit (keyword gaps, page-by-page analysis), competitor teardown of your three closest local competitors, GBP audit and optimization plan, and a 12-month roadmap. Most agencies charge $2,000+ for the same thing.
60–75% of home care inquiries come from local search. We rank you in Google's local 3-pack, optimize your Google Business Profile, and bui…
Learn moreAdult daughters are increasingly asking AI for home care recommendations. We engineer your entity structure, citations, and content so AI mo…
Learn moreYour GBP is the single most valuable real estate in local home care marketing. We optimize, monitor, and grow it — daily posts, photo refr…
Learn more30 minutes. We'll audit your visibility, show you which competitors are stealing your families, and tell you honestly whether we can help — and how fast.